For Bihar, this is going to be the second big investment from the beverage sector. Reliance Consumer Products Ltd (RCPL), led by Mukesh Ambani, is taking a major step in expanding the Campa Cola brand by investing Rs 10 billion in a new bottling and manufacturing facility in Begusarai, Bihar. The project will span 35 acres, and the land has already been allotted to EPIC Agro Product Ltd, the company producing and distributing Campa Cola, as confirmed by Bihar Industrial Area Development Authority (BIADA).
Confirming the development, the state government’s agency, Bihar Industrial Area Development Authority (BIADA) through a post on social media platform ‘X’ informed that the plot has been allotted to EPIC Agro Product Ltd, a company that produces and distributes Campa Cola.
The upcoming facility will integrate both bottling and manufacturing operations. This marks a significant milestone in Campa Cola’s aggressive growth strategy, with a sharp focus on expanding its footprint in eastern and northeastern India.
Reliance, which has entered into the fast-growing beverage market in August 2022 after acquiring Campa Cola, is expanding its presence across the country by setting up required infrastructure as supply chain, logistics network and bottling plants. Campa has also made its international debut in the UAE, and plans to expand to other parts of the Middle East, Asia, and Africa.
For Bihar, this marks the second major investment in the beverage sector this year. In March, SLMG Beverages, Coca-Cola’s largest bottler, announced a Rs 15 billion plant in Buxar, with another Rs 15 billion plant in the pipeline.
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