Nestle discontinues Milkybar Wowsomes chocolate


Nestle discontinued its Milkybar Wowsomes lower-sugar chocolate bar that launched in the U.K. and Ireland. According to just-food, the CPG giant didn’t give a reason for discontinuing the brand, but the chocolate bar reportedly saw disappointing sales and struggled to sustain distribution.

The bar contained Nestlé’s sugar-reduction technology, which reduces sugar by 30%. The patented discovery results in a hollow sugar that is more porous and dissolves faster in the mouth, allowing shoppers to taste the same level of sweetness but consume less of it.

In a statement to just-food, Nestlé said while it was no longer making Milkybar Wowsomes, it was working on other new products. The company introduced a chocolate lineup last summer in the U.K. and Ireland called More featuring a Raspberry and Hazelnut Kit Kat Chunky and an Oats, Apple and Cinnamon Yorkie with 30% less sugar.

Comment here